科麗研 LA COLLINE

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誕生於瑞士瓦萊州隆河谷地、兩座山丘之間的寧靜小鎮錫永,科麗研(La Colline)站在細胞抗齡技術的全球核心。自 1997 年起,品牌以生物科技與植物精萃的結合,專注打造安全而有效的瑞士製保養方案,滿足最嚴苛的美學需求。

  • 讓 CMAge® 複合體被看見——品牌的核心是 CMAge® 細胞新生複合體,一組由六種活性成分構成的專利配方,作用在細胞更新、保濕與防護。在這個行銷素材專案中,我以精準的資訊圖表結構與高對比版面,強調品牌的科學嚴謹,把複雜的生技流程轉譯成一套「高效活化」的視覺語言。
  • 在科學與感官之間取得平衡——科麗研對質地與香氣極為講究,因此視覺策略不能只停在冷冰冰的數據。我以細緻的留白搭配紙材建議,讓敘事回到品牌對人的關照,以及它對恆久之美的追求。
  • 為深厚底蘊做國際溝通——當科麗研從瑞士走進亞洲市場,視覺語言必須同時守住國際級的臨床權威感,又要打動重視精品與細節的客群。版面上的每一寸都在強化品牌的安全承諾——由皮膚科與毒理專家監督開發——確保品牌與人的每一次相遇都誠實而專業。

Born in Sion, a tranquil town nestled between two hills in the Rhone Valley of Valais, Switzerland, La Colline stands at the global epicenter of cellular anti-aging technology. Since 1997, the brand has been dedicated to crafting safe and effective Swiss-made skincare solutions that satisfy the most demanding aesthetic needs through the marriage of biotechnology and botanical essences.

  • Visualizing the CMAge® Complex — The heart of the brand lies in the CMAge® Cellular New Life Complex, a patented formula composed of six active ingredients designed to promote cell renewal, hydration, and protection. In this marketing collateral project, I utilized precise infographic structures and high-contrast layouts to emphasize the brand's scientific rigor, translating complex bio-tech processes into a visual language of "high-performance revitalization."
  • Balancing Science with Sensory Elegance — Given La Colline's meticulous attention to texture and fragrance, the visual strategy transcended cold data. By incorporating sophisticated negative space and refined paper stock recommendations, I crafted a narrative that reflects the brand's commitment to human well-being and its mission for timeless beauty.
  • Global Communication for a Prestigious Heritage — As La Colline expanded from Switzerland into the Asian market, the visual language had to maintain international clinical authority while appealing to a demographic that values luxury and detail. Every inch of the layout reinforces the brand's promise of safety—developed under the supervision of dermatological and toxicological experts—ensuring a sincere and professional brand encounter.
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Project La Colline Brand Marketing & Educational Collateral
Art Director & Lead Designer Wei-Xun Weng
Client La Colline (Switzerland), 盧亞股份有限公司
Year 2017
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