專案從 Landing Page 設計切入,為高階塑身衣品牌維娜斯優化數位轉換。這個數位基礎後來擴展成完整的整合戰役,邀請小S在產後復出時擔任代言人。戰役同時整合了廣告製作與商業攝影,把品牌「雕塑完美」的訴求貫穿到每一個行銷接觸點。
The project began with a strategic focus on Landing Page design to optimize digital conversions for the premium shapewear brand VENUS. This digital foundation later expanded into a comprehensive campaign featuring the iconic celebrity Elephant Dee (小S) following her postnatal return. The campaign seamlessly integrated high-end advertising production and commercial photography, translating the brand's message of "sculpted perfection" across all marketing touchpoints.
| Project | Digital Campaign & Brand Advertising |
| Art Director | Wei-Xun Weng |
| Web Designer | Pei-Chi Chuang |
| Advertising Production | Pei-Ying Lyu, Wan-Ching Kao |
| Photographer | Wei-Xun Weng |
| Client | VENUS (維娜斯) |
| Year | 2016 |