彼得羅夫 PETER THOMAS ROTH
來自紐約的彼得羅夫（Peter Thomas Roth），承襲十九世紀匈牙利溫泉世家的血脈。品牌以「面膜的臨床權威」聞名，訴求始終圍繞在最強效的成分與前沿技術。
在這個行銷素材專案中，我負責把品牌的專業聲譽——包括專業美容媒體的獲獎紀錄，以及成為希爾頓集團全球飯店指定備品的身分——轉譯成一套視覺語言。設計上聚焦於結構的清晰與專業感，確保品牌的科學實證與精品底蘊能準確傳達給全球受眾。
Hailing from New York, Peter Thomas Roth carries the legacy of a 19th-century Hungarian thermal spa family. Known as the "Clinical Authority of Masks," the brand is defined by its commitment to the most potent ingredients and cutting-edge technology.
In this marketing collateral project, I was responsible for translating the brand's prestigious reputation—including its accolades from professional beauty media and its status as the official amenity for Hilton Hotels worldwide—into a precise visual language. My design focused on structural clarity and professional aesthetics, ensuring that the brand's scientific efficacy and luxury heritage were communicated effectively to a global audience.
| Project | Peter Thomas Roth Brand Marketing & Collateral Design |
| Art Director & Lead Designer | Wei-Xun Weng |
| Client | Peter Thomas Roth (USA), 盧亞股份有限公司 |
| Year | 2017 |