北港朝天宮 BEIGANG CHAOTIAN GONG

The "Beigang Minor New Year," held on the 19th and 20th of the third lunar month, represents one of the most powerful moments of Taiwanese spiritual devotion. This project aimed to bridge the profound cultural heritage of Beigang Chaotian Temple with modern social welfare through digital storytelling.

VISUAL & MOTION STRATEGY — In the animation production, I utilized the "Eternal Incense Burner" as the core narrative element. By capturing the dynamic instant of a flame's burst, I guided the emergence of the divine imagery of Mazu and her guardians, simulating the solemn atmosphere of the "Chang-Ban" (ritualistic chanting) before the pilgrimage begins.

MARKETING & PROJECT COORDINATION — Through the synergy of online lamp-lighting and the "Fresh Vegetable Boxes for Charity" initiative, we successfully built a bridge between traditional temples, e-commerce platforms, and social welfare.