藍裙 BLUE SKIRT
藍裙的名字來自學生時代那條標誌性的藍色百褶裙，是青春的縮影。品牌的核心情緒，是成年之後回望學生生活那份不趕時間的單純。視覺上以一個「半蹲」的女孩作為主角——那是校園記憶裡熟悉的姿態——巧妙地把傳統的「罰站水桶」換成一杯清爽的飲料，把苦甜交雜的懷念，變成一份現代的甜。
Named after the iconic blue pleated skirts of school days, Blue Skirt serves as a poignant symbol of youth. The brand essence captures the longing of adulthood to return to the unhurried simplicity of student life. Visually, the brand utilizes a "half-squatting" girl—a posture reminiscent of campus memories—cleverly replacing the traditional "punishment bucket" with a refreshing beverage, transforming bittersweet nostalgia into a sweet, modern indulgence.
為了傳遞溫暖、以人為本的質感，標誌採用粗細變化的手繪筆觸，搭配鮮明對比的色彩，呈現簡單卻有活力的調性。每一口藍裙都是一道時光的門，邀請你再走一次那條灑滿陽光的長廊。
To convey a warm, human-centric aesthetic, the logo features hand-drawn strokes of varying thickness, paired with vibrant, contrasting colors to project a simple yet energetic tone. Every sip of Blue Skirt acts as a doorway through time, inviting you to wander once more through the long, sunlit corridors of your youth.
| Art Director | Wei-Xun Weng |
| Designer | Hsiang-Ling Wang |
| Client | Blue Skirt |
| Year | 2019 |