中華電信 CHT

CHT 01

這組作品呈現的,是為台灣電信龍頭中華電信發展的多維度行銷視野,範圍從 iPhone 旗艦機上市,到 MOD 雙代言人企劃(戴資穎與吳念真),以及 Hami Wallet 數位支付的大型品牌推廣。無論是巨幅戶外看板或精緻印刷品,都維持一致且強烈的視覺語言,撐起頂級企業識別該有的水準。

This integrated portfolio showcases a multi-dimensional marketing vision developed for Chunghwa Telecom, Taiwan's telecommunications leader. The scope ranges from iPhone flagship launches to the MOD dual-ambassador campaign (featuring Tai Tzu-ying and Wu Nien-jen) and large-scale digital payment branding for Hami Wallet. Whether for massive outdoor billboards or precision-printed collateral, the projects maintain a cohesive and high-impact visual language for a premier corporate identity.

ProjectMarketing Collateral
Design DirectorWei-Xun Weng
Design TeamPei-Fang Tsai, Bing-Xuan Lyu, Chia-Yu Fan
ClientCHT (中華電信)
Year2018
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