施巴 SEBAMED

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這檔為知名護膚品牌 sebamed 執行的數位企劃,目標是跳脫傳統藥妝廣告的框架。以鮮明的插畫搭配高能量的動態圖像,打造出一套對數位原生受眾來說新鮮、有吸引力的視覺語言。

最後一筆:具識別度的聲音——為了讓這檔企劃留下真正難忘的印記,我提議與台灣傳奇體育主播徐展元先生合作。他高辨識度的聲音為敘事注入了無可取代的能量。我們與專業團隊並肩工作——包含精緻的插畫與精準的音訊工程——成功把品牌訊息轉化成一場視聽衝擊。

In this digital campaign for the renowned skincare brand sebamed, we aimed to break away from traditional pharmaceutical advertising. By integrating vibrant illustrations with high-energy motion graphics, we created a visual language that felt fresh and engaging for a digital-first audience.

The Final Touch: Iconic Voice Identity — To provide the campaign with a truly unforgettable edge, I proposed collaborating with Taiwan's legendary sports commentator, Mr. Chan-Yuan Hsu. His instantly recognizable voice injected unparalleled energy into the storytelling. Working alongside a professional team—including skilled illustration and precise audio engineering—we successfully transformed the brand's message into a high-impact visual and auditory experience.

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ProjectVideo Marketing & Brand Activation
Art Director & Motion DesignerWei-Xun Weng
IllustratorKui-Lin Chen
Motion AssistantChia-Yu Fan
Voice TalentChan-Yuan Hsu (徐展元)
Recording EngineerMing-Fen Hsiao (蕭名棻) @amusing__amy
ClientSebamed (台灣利百美興業股份有限公司)
Year2017
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