U41
這檔企劃與服飾品牌 SHIYEN 合作，為其新副線 U41 的上市而生。以「音樂專輯」作為概念視角，展開一段從童年到成年的奇幻旅程。
為了迎接最新秋冬系列上市，團隊投入了長時間的前期製作，確保每一個視覺與敘事細節都與品牌性格對得上。謝謝每一位隊友，也謝謝 SHIYEN 始終如一的信任與創意上的相挺。
This campaign, a collaborative venture with the SHIYEN apparel label, marks the launch of its new sub-brand, U41. Presented through the conceptual lens of a "Music Album," the project unfolds a fantastical journey spanning from childhood to adulthood.
To prepare for the launch of the latest Fall/Winter collection, the team committed to an extensive pre-production phase to ensure every visual and narrative detail resonated with the brand's identity. My deepest gratitude goes out to every teammate, and to SHIYEN for its unwavering trust and creative support.
在 SHIYEN，我們相信風格是自信的投影。無論你是什麼身形，U41「Advantage Wear」都經過細密的打版，讓每一個穿上它的人，都能站得自信、穩定，且有自己的樣子。
At SHIYEN, we believe that style is a reflection of self-assurance. Regardless of your body type, the U41 "Advantage Wear" is meticulously crafted to empower every wearer with a presence that is confident, stable, and uniquely stylish.
| Project | U41 Brand Marketing & Creative Narrative |
| Art Director | Wei-Xun Weng |
| Visual Designer | Yu-Jie Lai |
| Web Designer | Wei-Xun Weng |
| Motion Designer | Wei-Xun Weng |
| Photographer | @bigredflower (Hung-Hua / 紅花) |
| Model | @jungyu_0425 (Jung-Yu / 榮玉) |
| Marketing Strategy | Bridgewell (宇匯知識科技) |
| Special Thanks | Yi-Chen Chen |
| Client | SHIYEN Co., Ltd. (琋姸有限公司) |
| Year | 2024 |