日曜日 SUNDAY

Nichiyōbi is more than a bakery; it is a curated lifestyle proposition centered on the art of the artisanal toast. Entrusted with absolute creative freedom, I spearheaded the brand's entire evolution—from the embryonic stage of naming to the final realization of its physical environment. This project stands as a testament to the power of Turnkey Creative Direction, where every touchpoint is meticulously synchronized to deliver a singular brand promise.

• Philosophical Naming & Narrative — The name "Nichiyōbi" (Japanese for Sunday) was strategically chosen to evoke the unhurried, serene atmosphere of a Sunday morning.
• Systematic Visual Identity (VIS) for 28 Flavors — I developed a sophisticated visual system rooted in Information Architecture, blending functional clarity with premium aesthetics.
• Sensory Interior & Spatial Experience — The interior design is the three-dimensional extension of the brand's DNA, prioritizing natural light and a low-saturation palette.