一起哈拉 CILAMITAY

Commissioned by the East Rift Valley National Scenic Area Administration, Tourism Bureau, MOTC, this project was dedicated to the promotion of tribal tourism in the region. In the Amis language, Cilamitay signifies "Great Tree Roots." The local people have long settled in this valley, carving out breathtaking terraced rice paddies and producing premium rice through meticulous cultivation. To collectively manage and celebrate their harvest, the community founded the brand "Hara" (meaning "together" or "let's go" in the local context).

The design concept centers on the core elements of rice and the Great Tree. By utilizing negative space to integrate the imagery of a bird, the logo harmonizes nature, agricultural crops, and unique local culture into a vibrant and energetic visual identity. For the logotype, a unique, handcrafted font style was developed to convey the profound human touch and the hardworking spirit of the residents.