重點 EL PUNTO

Located in the vibrant East District of Taipei, El Punto introduces the authentic flavors of the Dominican Republic to a global audience. My role in this project was to capture the spirited essence of South American culture—blending the warmth of home-cooked heritage with the high-energy atmosphere of a modern bar. From the crispy suckling pig to the spicy oxtail stew, the visual strategy focuses on the "bold and the authentic," inviting customers to immerse themselves in a rhythmic, flavorful journey.