藍裙 BLUE SKIRT

Named after the iconic blue pleated skirts of school days, Blue Skirt serves as a poignant symbol of youth. The brand essence captures the longing of adulthood to return to the unhurried simplicity of student life. Visually, the brand utilizes a "half-squatting" girl—a posture reminiscent of campus memories—cleverly replacing the traditional "punishment bucket" with a refreshing beverage, transforming bittersweet nostalgia into a sweet, modern indulgence.

To convey a warm, human-centric aesthetic, the logo features hand-drawn strokes of varying thickness, paired with vibrant, contrasting colors to project a simple yet energetic tone. Every sip of Blue Skirt acts as a doorway through time, inviting you to wander once more through the long, sunlit corridors of your youth.