華南銀行 HUA NAN BANK
本案受華南銀行委託，推廣其「SafeUp」傳承與保險金信託服務。策略核心是把複雜的金融工具轉譯成貼近生活的數位故事。以溫暖親近的插畫搭配清楚的資訊圖表，把財富傳承與保險保障的邏輯講得簡單，讓品牌訊息在數位平台上真正打進現代家庭。
The campaign was commissioned by Hua Nan Bank to promote its "SafeUp" legacy and insurance trust services. Our strategy focused on transforming complex financial instruments into relatable digital stories. By utilizing warm, approachable illustrations and clear infographics, we simplified the logic of wealth inheritance and insurance protection, ensuring the brand's message resonated deeply with modern families across digital platforms.
| Project | Digital Marketing & Infographic Design |
| Art Director | Wei-Xun Weng |
| Visual Strategy | Wei-Xun Weng |
| Client | Hua Nan Bank (華南銀行) |
| Year | 2019 |