彼得羅夫 PETER THOMAS ROTH

Hailing from New York, Peter Thomas Roth carries the legacy of a 19th-century Hungarian thermal spa family. Known as the "Clinical Authority of Masks," the brand is defined by its commitment to the most potent ingredients and cutting-edge technology.

In this marketing collateral project, I was responsible for translating the brand's prestigious reputation—including its accolades from professional beauty media and its status as the official amenity for Hilton Hotels worldwide—into a high-performance visual language. My design focused on structural clarity and professional aesthetics, ensuring that the brand's scientific efficacy and luxury heritage were communicated effectively to a global audience.

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Project Peter Thomas Roth Brand Marketing & Collateral Design
Art Director & Lead DesignerWei-Xun Weng
Client Peter Thomas Roth (USA), 盧亞股份有限公司
Year 2017