科麗研 LA COLLINE

Born in Sion, a tranquil town nestled between two hills in the Rhone Valley of Valais, Switzerland, La Colline stands at the global epicenter of cellular anti-aging technology. Since 1997, the brand has been dedicated to crafting safe and effective Swiss-made skincare solutions that satisfy the most demanding aesthetic needs through the marriage of biotechnology and botanical essences.

  • Visualizing the CMAge® Complex — The heart of the brand lies in the CMAge® Cellular New Life Complex, a patented formula composed of six active ingredients designed to promote cell renewal, hydration, and protection. In this marketing collateral project, I utilized precise infographic structures and high-contrast layouts to emphasize the brand's scientific rigor, translating complex bio-tech processes into a visual language of "high-performance revitalization".
  • Balancing Science with Sensory Elegance — Given La Colline's meticulous attention to texture and fragrance, the visual strategy transcended cold data. By incorporating sophisticated negative space and refined paper stock recommendations, I crafted a narrative that reflects the brand's commitment to human well-being and its mission for timeless beauty.
  • Global Communication for a Prestigious Heritage — As La Colline expanded from Switzerland into the Asian market, the visual language had to maintain international clinical authority while appealing to a demographic that values luxury and detail. Every inch of the layout reinforces the brand's promise of safety—developed under the supervision of dermatological and toxicological experts—ensuring a sincere and professional brand encounter.
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Project La Colline Brand Marketing & Educational Collateral
Art Director & Lead Designer Wei-Xun Weng
Client La Colline (Switzerland), 盧亞股份有限公司
Year 2017